CViG Tool

The Competitive Value Innovation (CVI) Guide Tool (CViG)

The Competitive Value Innovation (CVI) Guide acts as an innovation compass showing the road ahead to achieve market success. It starts from the premise that a company’s innovation is determined and directed by its executives, including the CEO, who drive the company day by day based on their beliefs and knowledge.
The Competitive Value Innovation guide (CViG) is a tool that: 

  • probes the leadership mindset and captures its views of the company’s business models and its position vis-à-vis targeted competitors in the market;
  • incites executives to align on what really matters to sustain business growth or avoid decline;
  • determines reality-based competitive imperatives and helps executives select the innovation strategies and specific programs that need be pursued;
  • shows where changes must be made in how innovation is being managed in the company;
  • leverages the power of HR and corporate communications to create and maintain a culture of entrepreneurship;
  • highlights what works and what does not, allowing the leadership to make timely adjustments for ensuring high returns on their corporate innovation investments.

The CViG captures the corporate leadership knowledge through an on-line questionnaire that determine how the leadership—individually and as a group—sees the organization and its business models, sets its goals, and perceives its markets. Other questions discover how well the executives know their competitors; nurture a culture of innovation; how the company collaborates, and how it manages its innovation activities. It does so by convincing company leaders to address fundamental questions, such as: Do you …

  • address business innovation comprehensively?
  • consider business innovation competitively?
  • manage business innovation methodically?
  • project-structure your innovation activities?
  • decide strategically or do you do what a customer tells you?
  • measure and evaluate your innovation activities?
  • have a culture of entrepreneurship encouraging innovation?
  • collaborate within your ecosystem for business success in your targeted markets?
  • manage your life cycle stage of evolution methodically?

Successful innovative companies:

  • innovate with purpose;
  • have well-defined innovation strategies;
  • have a structured innovation process;
  • innovate in business models;
  • pursue a greater proportion of breakthrough and radical innovations;
  • collaborate on critical aspects of innovation;
  • generate greater percentage of revenues from new products or services;
  • are led by ambitious, risk-taking leadership teams that are well aligned and act collectively to achieve the corporate goals. Such innovative leaders are very competitive, are willing to take risks, are capable of shifting focus from present to future, and are bold in their goals—e.g., acquiring new markets, new business models, or new industry platforms.
The CViG tool can be used as: 

  • Leadership Tool , which zeroes on critical corporate issues, points to competitive imperatives, discovers executive misalignments and determines areas for competitive improvement
  • Investor’s Due-Diligence Tool, which determines likelihood of investment success and corporate improvement needs by discovering deep-seated management views, by pinpointing to competitive weaknesses and by assessing corporate innovation management capabilities
  • Executive Team Management Tool, which points to executive misalignment issues, maps roadwork ahead and unifies the team behind common goals.
  • Regional / Sectorial Industry Tool, which provides insightful industry performance analyses necessary to determine areas of weakness and strength, qualifies innovation management capabilities and shows improvement needs

CViG Solution Customers

Several categories of customers can benefit from utilizing the Competitive Value Guide as a competitive corporate innovation management diagnostic:
  • Investors (angels, VCs, etc.) and financial institutions aiming to enhance returns on their investments by selecting and supporting only meritorious companies
  • Government agencies aiming to save operation costs while maximizing value of their programs supporting innovation in industry and education sectors
  • Regional (provincial) development agencies determined to enhance the outcomes of their development investments while reducing waste and operational costs
  • Business management consulting companies and business intelligence S/W companies requiring better tools and service solutions for enhancing value of their offerings to market and boosting revenues
  • Large corporations attempting to develop new business lines and avoid decline
  • Medium and small size enterprises driving for growth and enhanced competitive positions in the face of limited financial capabilities
  • Universities and colleges as well as not for profit organizations involved in training business and engineering managers or in entrepreneurial support activities.
Clients –> Investors
Banks, VC Funds,
Government Fundings
Programs

Individual
Companies

Government
Agencies

National, Provincial,
Regional, Municipal

Industry
Associations
Objectives
Due Diligence:
More Effective, Faster & Lower Cost

Corporate Value &
Competitive
Performance

Agency
Effectiveness:
Industry
Performance &
Employment

Membership
Value
Values
  • Gets comprehensive
    view of company
  • Captures divergent
    executive views
  • Determines where are
    competitive issues
  • Assesses management
    capabilities
  • Establishes plan for
    competitive growth
  • Enhances likelihood of
    investment success
  • Points to targeted
    competitive realities
  • Aligns executive
    team to blind spots
  • Maps innovation
    roadwork ahead
  • Acquires knowledge,
    process & tools
  • Trains for higher
    capabilities
  • Enhances market
    performance
  • Focuses on real
    competitive issues
  • Shows where/what
    to help to improve
  • Tunes programs for
    market performance
  • Align Agency to key
    Industry issues
  • Increases industry
    contributions &
    employment
  • Ensures agency
    relevance
  • Grows revenue
    through value-add
    services
  • Shows industry
    performance
    issues
  • Helps company
    members to
    compete better
  • Acquires data for
    effective lobbying
  • Enhances value of the association

Innovation is more a matter of culture than technology.

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