BD COHNsulting provides its clients with high-value innovation management tools addressing various stages of the cFIT management process. Notable among them is the “intelligent Targeted Competitive Assessment” (iTCA) tool that enables a company to determine the competitive imperatives in each of its significant markets. In addition to establishing targeted competitive imperatives, the iTCA tool helps companies to select most appropriate partners, captures misalignments in executive perspectives on the company and its markets, helps executives monitor progress and enables “in-the-know” reviews and adjustments of innovation portfolios. BD COHNsulting trains senior management in the use of iTCA and other tools and works with them to ensure proper adoption and usage in their process of effective management of firm-level innovation.